How The WiggyRoll Came to be:

The WiggyRoll first came to mind due to a basic necessity: the need for a baby blanket that was with us all the time and was convenient to carry.

My husband and I had been married for 3 years before our son Ryan was born. He was born at the end of January, so due to the colder weather, a baby blanket was a must everywhere we went. However, like most new parents, my husband and I were often so bombarded and overwhelmed with other tasks and things to remember, that the baby blanket was easily overlooked. It never failed, my husband and I would be out and about, and would ask each other if we packed the blanket. After digging through the diaper bag and tearing the car apart we would come to the realization that we had forgotten it. Now what? We would be scrambling to find a way to keep our new bundle of joy warm, and despite our creative and endless efforts, we continued to be frustrated, and find ourselves in the same position on a regular basis. We had received several blankets before Ryan was born from baby showers, family members, and the like. However, despite the great number of cutesy, comfy, and trendy blankets we received, they were never where they needed to be; out with us!!

After several episodes of running into this same issue time and time again, we decided that we needed to create a blanket that would be with us all the time, regardless of where we were, or how fast we ran out of the house that day. We also wanted to ensure that the blanket wouldn't drag on the ground and get dirty because it was hanging too low from the infant carrier. Whether in the car, the stroller, or a shopping cart, Ryan was in his carrier the majority of the time, so we thought it only made sense to design a blanket that we could safely and conveniently attach to the carrier. This way, there was no excuse for not having a blanket with us at all times.

After a couple months of different designs, and much thought, the WiggyRoll was born!

About WiggyCo:

WiggyCo. was started with the idea of bringing safe, affordable and handy products to all parents. Our innovative products were created by a mother with the goal of making parents' lives easier.